Don’t Sell Your Homebrew

delicious amber ale

When you’re just getting started in homebrewing, and especially when you’re making good beer, you’ll start thinking about starting a brewery. Some people try to short circuit the process by just thinking they can sell their homebrewed beer.

The information below is what I’ve learned from talking to brewers and listening to lawyers discuss some of the issues. I am not a lawyer, and some of my knowledge may be out of date, so make sure you consult a lawyer if you are starting a brewery, and especially if you’ve run afoul of the law.

What’s Allowed?

Under US law, you are allowed to make 100 gallons of beer or wine per person of legal drinking age in your household up to a maximum of 200 gallons per calendar year. It is also stipulated that the beverage is for personal consumption.

As of 2013, homebrewing is legal in all 50 states in the United States of America. Mississippi and Alabama became the last two states to legalize homebrewing.

The federal law is the most liberal of the laws relating to making beer and wine at home, with the 200 gallon maximum volume. Many states have a much smaller volume limit per year, and some states specifically limit the consumption of homemade beer and wine to the house where it was produced.

But What about Selling?

As with most alcohol production throughout human history, governments end up levying taxes on commercial alcohol producers. As soon as you start selling your product, the government wants their cut of the money. In historical contexts, some governments based their taxes on the size of the mash tun or kettle.

Currently, in the USA, federal taxes are levied based on the volume of beer produced and packaged for sale. In addition to the federal tax, most states also have an excise tax brewers must pay in order to sell their beer in that state.

Licenses

Commercial breweries must be licensed by the federal government, specifically the Alcohol and Tobacco Tax and Trade Bureau (TTB). This happens before breweries can even seek state and local licensing.

Prior to filing for your TTB certificate, you will want to make sure the location you selected will allow your brewery to be in business there. There are many laws regarding proximity to schools and other certain areas. Additionally, your local community may have additional requirements, and may not allow breweries.

Once you’ve received your TTB permit, you will start working with state and local authorities to receive applicable permits.

Health Inspections

Alcohol production is generally also subject to most of the food safety requirements for your state. Since people are consuming your product, it is treated like a special food product.

Your brewery will have to pass inspection with whatever department is in charge of breweries. Not every state treats breweries the same. Some use the department of agriculture to monitor breweries, but not all.

Most homes are not zoned in a way to allow commercial food production, including beer and wine.

Taxes

There are clearly written regulations about how to report and pay taxes for your brewery. Taxes and their payment is one of the main ways you will get in trouble if you try to sell your homebrew.

Without meeting all of the regulatory requirements, and then also filing and paying taxes, you will get in to trouble with the government.

Don’t Give Up

If you truly want to sell the beer you make, do not try to skirt the legal system. Follow the rules and do it right. It will be frustrating at times, but if you are determined to start a brewery, do it right.

I’ve heard stories about homebrewers that got caught playing a little too fast and loose with legalities. One problem is that if you get caught, the government is going to examine you more closely when you try to start a brewery legally. And in some cases, you could be barred from opening a brewery, depending on the severity of your offense.

And based on talks I’ve had with brewers, I’d recommend working in a commercial brewery before you try to start one. Commercial beer production is very different from homebrewing.

In my opinion, the bottom line is that you shouldn’t sell your homebrew. There’s too much risk and too little reward. Share it with friends, but don’t sell it unless you’ve gone through the process to be legal.

#BrewUpAnAdventure

Everybody’s Making Seltzer!

When White Claw hard seltzer was introduced in 2016, lots of beer nerds scoffed at it in the same way we scoffed at hard sodas. Sure, lots of people liked them, but they were just something for people who didn’t like the flavor of good things, like beer.

Hard sodas and flavored beverages are still around, but have faded quite a bit from when “Not Your Father’s Root Beer” was released and seemed like it was completely unstoppable. Early in the hard seltzer craze, I and a lot of my friends thought hard seltzer would be similar: a big rush initially and a long, slow death because they weren’t very good.

But I was missing a big point: I was the one who didn’t think they were very good. What I thought didn’t really matter, I wasn’t the target market for hard seltzer. I like a wide variety of beer styles, and I was happy with my selection.

Meeting a Need

Hard seltzer got poo-pooed as a passing fad, but there was a large market for a moderate-strength (5% ABV) beverage that was easy to drink. Lots of older drinkers like to say seltzers are just for young drinkers who can’t appreciate “real adult beverages”. . . whatever that means.

Creekside hard seltzer fresh off the canning line. Sorry for the blurriness, I was trying to keep up with the machine.

But in my experience, there isn’t a single age range that likes seltzer, it seems to be an option for drinkers of any age. I’ve seen rough and tumble-looking men in their 50’s and up drinking seltzer right next to the stereotypical female college student. So, it’s appealing to more than just young drinkers.

It’s a Craft Movement

The market for hard seltzer is so strong right now that most craft breweries are looking for ways to produce hard seltzer, hoping for a product that will offer a quick infusion of cash to the business.

Brewers Publications even released the book How to Make Hard Seltzer: Refreshing Recipes for Sparkling Libations (affiliate link) aimed at craft breweries looking to enter the hard seltzer market. It covers recipes and recommendations as well as some of the legalities involved with making hard seltzer in the United States.

Sawtooth Brewery, where I currently work, in Hailey, Idaho just released their Creekside line of hard seltzers. And I have to admit that when I tried them, I started to see why people enjoy the hard seltzers.

If you’re a beer snob connoisseur, like me, don’t just turn your nose up at hard seltzer. It can be a nice change of pace and a new flavor experience, give it a try.

Brew Up An Adventure Podcast

Episode 1 – Dare to Risk Being Bad

In this episode, I talk about the fact fear can hold you back from starting to homebrew. The important thing is to learn what you can, but then you just have to do it.

Things may not go to plan, but at least you’ll be doing it. Once you’re brewing, you’ll ask better questions when you need help, and you’ll actually figure a lot of stuff out on your own.

#BrewUpAnAdventure